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TV Advertising Agencies - 5 Reasons Why They Are Needed

TV advertising agencies play a significant role in helping companies market their products and services. Many businesses see advertising as a very complex and challenging process, and so they take advantage of the services of advertising agencies for their campaigns.

The role of TV advertising agencies continues to expand with the ever-increasing demand for television advertising. Even with the emergence of web advertising, television remains the most significant medium in the advertising market. Recent studies reveal that as of the second quarter of 2013, annual TV ad spending has increased by 20% to nearly $80 billion. 

And as demand for quality TV advertising increases, companies also face more intense competition, making TV advertising agencies all the more important for bringing in business and standing out from their rivals.

Here are five reasons your business should take advantage of TV advertising agencies:
• Experience. TV ad agencies are involved in all aspects of the advertising process: content creation, account services, media, production, and research. Ad agencies have spent the time and effort on this aspect of marketing to operate smoothly with media planning, creation and production of ads, media acquisition, and tracking.
• Specialization and expertise. TV advertising agencies are focused on a single aspect of marketing: advertising. They have people with the technical background and skills to do the job at peak efficiency. TV ad agencies also enhance the capabilities of their experts by implementing specialized career advancement and development programs.
• Wider network. TV ad agencies have developed an extensive system for reaching target audiences and TV stations. Major agencies can reach all 210 designated market areas and thousands of TV networks in the US, allowing companies to pick and choose the reach of their commercials as they see fit.
• More options for your budget. TV ad agencies are focused on media planning and buying and so know more about what TV airtime should cost than anyone else. Their network also lets them customize ad campaigns to fit any advertising budget. Some agencies even operate an airtime auction that allows clients to bid for TV airtime, giving them control over their TV ad rates.
• Extensive market research. Most TV ad agencies have departments specifically tailored for market research, allowing them to analyze target audiences, market conditions, and other factors more extensively. With this research, they can select media providers, set campaign objectives and creative strategies, and allocate resources more effectively.

Take note: just because a TV advertising agency can enhance a business’s marketing efforts doesn't necessarily mean that partnering with them will guarantee success. Companies should always be aware of their marketing objectives and use them as guidelines to get the most out of their partnership with a TV ad agency.
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