Society

If you've ever heard radio commercials before, you probably have an idea of what works best: funny skits, catchy jingles, things that make them stand out from the rest of the noise. You might be tempted to jump to the conclusion that these kinds of ads work equally well for all products and services, but there’s one important exception: legal advertising. Ask yourself: with your future or even your life on the line, would you trust a law firm whose lawyer radio commercials seem to make light of the issues you’re facing? Advertising legal services isn't like advertising fast food or used cars: lawyer radio commercials need to stay serious and focus on the facts. So if you can’t rely on the usual commercial trappings to bring in clients, what can you use? The answer is simple: your lawyer radio commercials need a sales pitch that can convince potential clients why they should trust you with their cases over everyone else. The first part of your sales p...