Skip to main content

Small Law Firm Marketing - Tips for Success

Today, there are over a million lawyers in the United States, with more graduating every year. Being a lawyer these days isn’t just about practicing law: it’s about being able to run a business in the face of stiff competition, and marketing is a vital part of that business. Major law firms with well-established names have the resources to survive even the toughest competition, but what about small ones? Is there such a thing as small law firm marketing?

Small law firms need a good marketing strategy even more than major ones: they’re the ones who need to make an impression in order to succeed. But how does small law firm marketing work? Small law firms rarely have enough personnel to have departments in the first place, let alone one dedicated to marketing. Some lawyers are even uncomfortable with the very idea of marketing: they think it cheapens the profession. Though this might have been true in the past, it’s a necessity of life now: as competition in the legal market grows, small law firm marketing is one of the only ways to survive.

Here are some small law firm marketing tips that can help your business thrive:

Create a strategic plan. Before you dive headfirst into marketing, you should put some serious thought into your marketing plan. Set realistic goals: ask yourself where you want your law firm to go and how you plan to get there.
Create a brand for your firm. Think of how you want people to think of your firm. If your firm specializes in a certain field, emphasize that in your brand. Put your brand on your letterheads, your website, and your TV commercials. Law firms who focus on their strengths are much more successful than those who try to cater to everyone.
Define your target demographic. After you define your specialization, think about who your target clients are. If you specialize in divorce, how do you plan to reach potential clients who may need your help? TV and radio advertising are usually the way to go for specializations like these, since people who are likely to need your services form a major part of their audience.
Advertise. Finally, decide how you’re going get the attention of your target demographic. TV and radio advertising can give you great results, but they can be very expensive. If you have only limited funds to work with, don’t worry: you can still find incredible deals on TV and radio advertising if you know where to look. Remnant advertising can help you put your firm in the public eye without breaking your budget.

To make sure that your advertising will get you the results you need, hire an advertising agency that specializes in both legal advertising and remnant advertising. Remnant advertising lets you save money on airtime, and some agencies will even produce your commercials for free if you buy airtime through them. Keep an eye out for deals like this - they just might be your law firm’s ticket to success!

Comments

Popular posts from this blog

What Does a Probate Lawyer in Miami Do?

At one point or another, we all hear about probate attorneys, but it's not something we ever think about until we're faced with the inevitable. What does a probate lawyer in Miami do anyway? What makes a probate attorney and when do you need one? What is a Miami Probate Attorney? Probate attorneys manage the filing of a deceased person's last testament or will, and they also handle estate planning. Because many disputes can arise from the disposition of property after someone passes, a probate lawyer will act as an estate or trust lawyer. Unfortunately, most people don't even consider finding a probate lawyer in Miami until someone has died. This means there is usually a sense of urgency to hire an attorney and not much time spent shopping around for an experienced and qualified lawyer. It's important to understand that probate law may be very simple or convoluted, time-consuming and confusing, and it all depends on how much estate planning the ...

Why Consider Estate Planning in Miami?

Have you ever wondered if you should hire a Miami estate planning attorney at some point, or why estate planning is so important? Actually, estate planning is incredibly important if you want family and loved ones to inherit your property and assets without a time-consuming and expensive probate process, or huge taxes that take a large share of the estate. Unfortunately, too many people put off creating an estate plan because they believe there will always be time later. This overview will explain a few of the most important benefits of working with an estate planning attorney in Miami . 1. Medical Power of Attorney While you may think of estate planning as something that's only important after you die, an estate planning attorney in Miami can help you create a medical power of attorney and living will, designating someone you trust to make important medical decisions and manage your affairs if you are incapacitated or seriously hurt by following your written guideline...

Television Advertising Agencies - How They Help You Get The Most Out Of Your Ads?

Television advertising agencies can do a lot of good for a company. Without TV ad agencies , the major brands that we all rely on might have never come into existence. Brands thrive through the features and services offered by advertising agencies, which give them the extra marketing muscle they need to grow into globally-recognized household names. The market is a perpetual battleground, and television advertising agencies help companies get an edge over their competitors. They have the knowledge, experience, skills, and talent to determine what kind of campaign will work best for a specific product and then bring that campaign to life. Here are some of the specific ways that television advertising agencies can help you get the most out of your ads: 1. Agencies deliver expertise. TV agencies have one job and one alone: helping you advertise your brand. This level of focus means they have the technical background and skills necessary to implement ad campaigns for a wide varie...