Skip to main content

Attorney Television Ads - Why They Still Work?

Attorney television ads, despite the controversy surrounding them, have been undeniably effective in helping people find lawyers to help them with their legal issues. Even though the rise of Internet marketing to prominence has caused some people to loudly proclaim that television advertising is dead, TV remains a powerful marketing medium for the legal profession. Even now, attorney television ads have more reach than Internet advertising, especially when you consider that many people who need an attorney are more likely to have ready access to a television than a computer.

Many people who have suffered harm at the hands of another party are completely unaware of their legal options. Attorney television ads inform them of their rights and tell them what attorneys can do to help. Some people argue that attorney advertising cheapens the profession, that it makes success a matter of who has the most eye-catching ad rather than the most trustworthy services, and they do have half a point: some law firms have commercials that are so bizarre and ridiculous that they cast a shadow on the entire legal profession. The good news is that people rarely fall for them: there are plenty of places on the Internet where people have highlighted the worst that attorney TV ads have to offer for public criticism and ridicule.

The mistake that bad attorney TV ads make is that selling legal services isn’t like selling fast food or used cars. You don’t get points for being silly or subversive: you can’t expect people to hire you if they can’t trust you to treat their legal issues with the seriousness they deserve. Good attorney TV ads are informative and stick to the facts: they keep people aware of legal issues and who they can turn to about them. People can find this same information on the Internet, but they have to be looking for it: an attorney TV ad can give them both someone look for and an impetus to find them. And even if all they remember from the commercial is a general idea of their legal options, they still know what to look for. In this fashion, attorney television ads can open opportunities for other lawyers as well.

The secret to success in legal advertising isn’t just having a good commercial, but also a solid marketing strategy. Be sure to back up your TV commercial with a well-designed website with legal information as well as information specifically for potential clients. If you’re not sure what to do next, hire an advertising agency that specializes in legal advertisements: they can steer you and your prospective clients in the right direction.
Labels:

Comments

Post a Comment

Popular posts from this blog

Fort Lauderdale criminal defense lawyer

Life is about having fun and living it to its' fullest. We try our best to do the right things every day but sometimes it can get out of hand and some bad choices are made.  When these bad choices show their ugly heads we usually need some extra guidance to make sure everything ends up okay. It's a great choice to go talk with a Fort Lauderdale criminal defense lawyer . These trained professionals with years of schooling can help you move on with your life and make the bad choice only a memory of your past. The most common offense that people have to face is driving under the influence of alcohol or drugs. Every case is different depending on the circumstances. Some people get lesser sentences if their alcohol level isn't too high but high enough to be over the legal limit. If this is a first offense there might be a lesser sentence like community service or a small fine. It gets really tricky when the Fort Lauderdale criminal defense lawyer has many offenses with co...
Post a Comment
Read more

Illegal Immigration - Their Impact on Our Society

Foreign citizens of a particular nation that do not possess the requisite documents to reside in the country are regarded as illegal immigrants. Basically, every immigrant or foreign national is required to possess some standard documents without which his or her stay in a particular is illegal. Illegal immigration results from secret entry into the nation or entry with falsified documents. Another category of illegal immigrants stems from those that lawfully gained entry into the nation but overstayed their visits by violating the terms of entry as they violate the temporary stay duration they were granted. Human trafficking by international smuggling groups also account for some of the illegal immigration cases. The impact of illegal immigration on the society cannot be over-emphasized. It is however worth noting that this phenomenon has hot its positive and negative effect. However, one outweighs the order and different quarters make their judgment based on the perspective th...
Post a Comment
Read more

Divorce Lawyers in Miami, FL

Divorce is an unfortunate reality for many people. Even the best marriages can end in divorce. Divorce can be brought on by many things like disagreements, infidelity, money problems, irreconcilable differences, health problems, and so much more. Statistics say that 60 percent of marriages for couples between the ages of 20 and 25 end in divorce, and that 50 percent of all marriages in which the brides are 25 or older result in a failed marriage. Divorces can be difficult and painful, but having the right representation can help relieve some of the stress. Divorce lawyers in Miami will guide you through the legal aspects of your divorce, and help you reach an appropriate settlement for all of your marital assets. Here are just a few examples of things that are settled in a divorce: 1. Children - If you have children, you must determine a custody agreement. 2. Home - What will happen to the home you shared with your spouse and the contents within? 3. Other real estate - I...
Post a Comment
Read more