Society

We don’t live in a perfect world. Every day, there are crimes, abuses, arguments, and other conflicts between people’s interests. Laws exist to help right these wrongs, but they aren’t enough on their own: we need lawyers to defend the rights of those who are being oppressed or exploited by others. There are many out there who are willing to help; the problem is choosing the best one for the job. Legal TV ads can help people make the right decision. Legal TV ads are not without their controversy. Some people argue that they cheapen the legal profession, and there are enough bad lawyer commercials out there to suggest they may have a point. Some law firms have even gone out of business after running terrible ads. But not all legal TV ads cast a shadow on the profession: some are informative, educating people about legal issues and their rights, and better still, they bring in clients. Advertising can make or break a law firm, and it pays to pay attention to what makes a successfu...