Society

Research shows that 75% of attorneys take advantage of advertising to promote their firms – but what kinds of attorneys comprise this figure? From a layman’s perspective, it’s easy to assume that attorney television commercials can benefit any practice, but the reality is different: if you pay close attention, you’ll notice that only certain kinds of law firm actually advertise on television. The reason why attorney television commercials represent such a relatively narrow field is simple: the vast majority of legal specializations simply aren’t needed by the general public. It’s not such a surprising concept if you think about it. There are many products and services which you never see commercials for on television, simply because the general public has no direct need for them. The same applies to many legal specializations: a firm that specializes in corporate tax law, for example, would be hard pressed to recoup their investment in TV advertising. Only certain legal specializ...