Society

People these days underestimate the power of radio advertising thanks to TV and Internet advertising’s dominant position in the market. However, whether they realize it or not, radio is a deeply ingrained part of people’s lives, and has been around for longer than television: people often wake up to the radio, listen to it as they get ready for the day, and keep it on for music, news, and traffic updates while they’re on the road. Many businesses even use radio to provide background music. In the end, national radio advertising is actually more effective than television advertising for the simple reason that people generally don’t switch channels when radio ads come on. Here are some other benefits of choosing national radio advertising over other forms of media: • Lower advertising costs . National print ads and television advertising can cost hundreds of thousands of dollars. In particular, the number of people involved in the production process inflates the cost of televis...