Society

It’s a commonly held belief that legal television advertising is the most effective form of legal marketing available. There’s a good reason why TV advertising has such a steep price tag: even as the Internet continues to push its way into the mainstream, most US households still rely on television for information and entertainment, giving it the greatest reach of any advertising medium. But even though TV advertising is easily the most powerful advertising medium available, it’s not a silver bullet: if that power isn’t used responsibly, it can actually destroy a law firm instead of help it. In legal television advertising , it’s not enough just to have a TV commercial: you need a good strategy in order to market your law firm effectively. The most basic thing you need to know is who your target demographic is: once you know who you should be trying to sell your services to, you can then make sure that your ad is airing during timeframes when they’ll actually be watching. Onc...