Society

With the rise of Internet marketing to prominence, radio is now seen as the underdog among marketing media. Most companies have jumped on the Internet marketing bandwagon to take advantage of the surging number of Internet users. But even though online marketing is the popular trend these days, that doesn’t mean other advertising mediums are ineffective. Even now, radio is still a major part of people’s daily lives, and as Internet marketing erodes interest from advertisers, small businesses now have an opportunity to take advantage of radio remnant advertising . Like many commodities, airtime is perishable – it expires after a set amount of time. If no one buys a particular radio spot before it expires, then the station loses their chance to turn a profit off of it. Unsurprisingly, stations want to avoid this happening whenever possible: rather than letting ad spots expire, they offer them to advertisers at a steep discount.This means that small businesses can buy radio airtime