Society

Today, there are over a million lawyers in the United States, with more graduating every year. Being a lawyer these days isn’t just about practicing law: it’s about being able to run a business in the face of stiff competition, and marketing is a vital part of that business. Major law firms with well-established names have the resources to survive even the toughest competition, but what about small ones? Is there such a thing as small law firm marketing ? Small law firms need a good marketing strategy even more than major ones: they’re the ones who need to make an impression in order to succeed. But how does small law firm marketing work? Small law firms rarely have enough personnel to have departments in the first place, let alone one dedicated to marketing. Some lawyers are even uncomfortable with the very idea of marketing: they think it cheapens the profession. Though this might have been true in the past, it’s a necessity of life now: as competition in the legal market grow...