Society

Even though it remains a subject of controversy, TV advertising can definitely boost a lawyer’s success. Though Internet advertising is one of the most popular marketing strategies today, to the point that some people claim TV advertising is no longer relevant, the Internet simply doesn't have the same reach as television. Internet marketing only works for lawyers and law firms whose potential clients are frequent Internet users who would think to look online for legal information. Television remains the primary source of news and entertainment for over 90% of US households, and with the high demand for legal assistance for issues such as personal injury, divorce, debt collection, and bankruptcy, legal TV commercials serve as the main way for lawyers to keep the public informed about their services. The legal market is also fiercely competitive: every year, thousands of new lawyers graduate from law schools throughout the US, and they’re all after the same limited ...