Society

It’s the 21st century, and while we still don’t have flying cars yet, we do have something that the prognosticators of decades past never dreamed of: instant access to information and entertainment through machines connected to a globe-spanning network. That’s right – the Internet hit the world by surprise, transforming from a toy for the tech-savvy into an inescapable facet of our modern culture. The Internet has its metaphorical fingers in so many places, in fact, that some people say that television is a dinosaur, a relic of the pre-wired world that’s slowly fading into irrelevance – and TV advertising along with it. But the figures tell a different story. 97% of US households still watch television, with the average American consuming 34 hours’ worth of televised content every week. Internet advertising may be able to reach every computer and mobile device in the country, but it still can’t match television in terms of reach and impact. For legal professionals who are intere...