Society

It’s the 21st century, and while we still don’t have flying cars yet, we do have something that the prognosticators of decades past never dreamed of: instant access to information and entertainment through machines connected to a globe-spanning network. That’s right – the Internet hit the world by surprise, transforming from a toy for the tech-savvy into an inescapable facet of our modern culture. The Internet has its metaphorical fingers in so many places, in fact, that some people say that television is a dinosaur, a relic of the pre-wired world that’s slowly fading into irrelevance – and TV advertising along with it. But the figures tell a different story. 97% of US households still watch television, with the average American consuming 34 hours’ worth of televised content every week. Internet advertising may be able to reach every computer and mobile device in the country, but it still can’t match television in terms of reach and impact. For legal professionals who are intere

TV advertising agencies play a significant role in helping companies market their products and services. Many businesses see advertising as a very complex and challenging process, and so they take advantage of the services of advertising agencies for their campaigns. The role of TV advertising agencies continues to expand with the ever-increasing demand for television advertising. Even with the emergence of web advertising, television remains the most significant medium in the advertising market. Recent studies reveal that as of the second quarter of 2013, annual TV ad spending has increased by 20% to nearly $80 billion.  And as demand for quality TV advertising increases, companies also face more intense competition, making TV advertising agencies all the more important for bringing in business and standing out from their rivals. Here are five reasons your business should take advantage of TV advertising agencies: • Experience. TV ad agencies are involved in all aspe

Television advertising agencies can do a lot of good for a company. Without TV ad agencies , the major brands that we all rely on might have never come into existence. Brands thrive through the features and services offered by advertising agencies, which give them the extra marketing muscle they need to grow into globally-recognized household names. The market is a perpetual battleground, and television advertising agencies help companies get an edge over their competitors. They have the knowledge, experience, skills, and talent to determine what kind of campaign will work best for a specific product and then bring that campaign to life. Here are some of the specific ways that television advertising agencies can help you get the most out of your ads: 1. Agencies deliver expertise. TV agencies have one job and one alone: helping you advertise your brand. This level of focus means they have the technical background and skills necessary to implement ad campaigns for a wide varie

Today, there are over a million lawyers in the United States, with more graduating every year. Being a lawyer these days isn’t just about practicing law: it’s about being able to run a business in the face of stiff competition, and marketing is a vital part of that business. Major law firms with well-established names have the resources to survive even the toughest competition, but what about small ones? Is there such a thing as small law firm marketing ? Small law firms need a good marketing strategy even more than major ones: they’re the ones who need to make an impression in order to succeed. But how does small law firm marketing work? Small law firms rarely have enough personnel to have departments in the first place, let alone one dedicated to marketing. Some lawyers are even uncomfortable with the very idea of marketing: they think it cheapens the profession. Though this might have been true in the past, it’s a necessity of life now: as competition in the legal market grow

Once upon a time, the only ads you’d see on television were those from major, well-established companies. These days, however, any small business or startup can advertise on TV as well. If you know anything about TV advertising, you’re probably puzzled: TV airtime is an expensive commodity, so how can small businesses hope to afford it? The answer is simple: remnant TV ads. Remnant TV ads are ads placed during unsold airtime. Some airtime slots are harder for stations to sell than others, usually due to some combination of time slot and lack of advertiser interest: Since airtime is a perishable commodity – it expires and becomes worthless after a set period – stations would rather sell it off at a steep discount than let it go to waste. In short, remnant TV ads are win-win for both stations and advertisers: stations get to sell off their unsold inventory, and advertisers get TV airtime at a fraction of the usual cost. This said, TV advertising  isn't for everyone. If you

The emergence of Internet advertising has opened many doors for businesses. Many companies are flocking to Internet marketing, freeing up space in other media such as newspapers, magazines, radio, and television, thus bringing forth new opportunities for budget-conscious businesses to advertise through remnant ads. Remnant ads are unsold advertising space on the verge of expiring. Every inch of print or second of airtime is a valuable – and perishable – commodity: if it expires, that potential revenue is gone for good, and so publishers and stations alike will try to sell this remnant ad space at a steep discount in order to turn a profit – any amount profit – off of it. It’s a win-win situation: publishers and stations capitalize on their unsold ad space, and advertisers get to promote their business at a fraction of the usual cost. But before you dive headfirst into remnant advertising,there are some things you should know to make sure that you actually get the best deal o

With the rise of Internet marketing to prominence, radio is now seen as the underdog among marketing media. Most companies have jumped on the Internet marketing bandwagon to take advantage of the surging number of Internet users. But even though online marketing is the popular trend these days, that doesn’t mean other advertising mediums are ineffective. Even now, radio is still a major part of people’s daily lives, and as Internet marketing erodes interest from advertisers, small businesses now have an opportunity to take advantage of radio remnant advertising . Like many commodities, airtime is perishable – it expires after a set amount of time. If no one buys a particular radio spot before it expires, then the station loses their chance to turn a profit off of it. Unsurprisingly, stations want to avoid this happening whenever possible: rather than letting ad spots expire, they offer them to advertisers at a steep discount.This means that small businesses can buy radio airtime